“I could relate to Frank’s wilful solitude,” she writes in the introduction, “and his skepticism of any brand of companionship, the criticism he tolerates for being alone. And boy, could I ever relate to his devotion to the type of work that brands him a fool.”
-Kier La Janisse, Cockfight: A Fable of Failure
Keep calm when there is chaos.
Chaos happens because there is disorder.
Disorder means that a certain type of rule or law is being broken.
Following is a must and essential, but it must be aligned with the benefit of all people, not to become a tool for gaining more power.
That’s what Oligarch does.
Look for iconic brands like Apple and Nike, for example (these are private entities); they are iconic not because they were first. In fact, there are many famous brands before them, but when Apple and Nike show up, they stand for something, and people love it and believe in what they want to offer, and people are proud of it to show to others when they have their products.
Brands are Identity for people in what they stand for or have a belief in something that shows their character and who they are.
How can you create a brand that people are proud of when they have it?
Start with why you do what you do.
Mark Tacastacas 
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