“We’ve become so used to the idea that the only reward for getting better is moving toward higher income and increased responsibilities that we forget that the fruits of pursuing quality can also be harvested in the form of a more sustainable lifestyle.”
-Cal Newport, Slow Productivity: The Lost Art of Accomplishment Without Burnout
Quality over quantity is the idea that we care more about the great experience of this sort of product rather than just producing more and more and more of it.
This is why Apple products are expensive: they’re not for everyone. The brand stands out from other smartphone brands. It’s for people who care about it.
Many brands of smartphones and digital products are well known first, but when Apple products show up, they become different in what they offer to someone.
That’s what great brands do, they want different things, so that the experience in their product is different, beautiful, and elegant like Art.
Mark Tacastacas 
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