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The Tipping Point

© Back Bay Books

“That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.”
‎-Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

‎Big things happen because of the accumulation of different little things and it becomes a movement.

‎Think big, start small, but most importantly, start small regardless of how small it is.

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