”Facebook and Instagram use the “emotional drivers of behavior” to allow advertisers to “form a connection.” The advertising industry understands that we buy more stuff when we are insecure, and it’s seen as an asset that Facebook knows when that is and can target ads when we’re in this state.”
-Sarah Wynn-Williams, Careless People: A Cautionary Tale of Power, Greed, and Lost Idealism
Buying things because you don’t need them, but want them, leads to confusion and a lack of understanding of what we truly need and what is essential.
This is also what is happening in bureaucracies and any organization, private or public, that you are working in.
Instead of buying the trust, loyalty, and cooperation of the people, they interrupt them with more ads, more hype, and discounts, which, as Seth Godin calls it, leads the race to the bottom.
We all know that it takes time and even longer to gain the trust and loyalty of the people, but it can destroy it in a moment.
The alternative is always how we create an environment in which it leads to not hustle, hype, and interrupt, but by keeping the promise of the marketer and ship it whether they like it or not?
Consistency is the point, not intensity.
Mark Tacastacas 
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