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If you are worth reaching, ignore the mass media

You are worth reaching means you have a WHY and you don’t need mass media.

Because you only work, talk, show, and listen to those people that reflect their own WHY also.

The fact is, we don’t need everyone, that’s the reality.

What we do is find those people who have WHY because that’s our commonalities, a WHY or Purpose.

A lot of people, the majority of mass media they say “We have a WHY!” and when we talk to them or ask, “What is it?” and you notice, the answer they have is…

“Our why is to become the number 1!”

“Our why is to become the largest in the world!”

“To become the biggest X, Y, Z in the world!”

This is not a WHY.

These are the results.

I have WHY which is To Inspire people to read and listen to stories that Inspire them so that together, we create our shared stories to Inspire other people.

I didn’t expect anything to become the number 1 or any achievements that I got.

But what I expect is the unexpected on what happened to this…

I don’t know what will happen. but optimistically, and faithfully the future is bright.

But I keep going, practicing, and do it again.

Maybe not everyone but somebody out there may Inspire.

I hope someday I Inspire you, and together, we Inspire other people.

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