Again Apple is one of the many examples of this.
Apple is only a Technology company, their competitor may qualify to compete with them like the Smartphones that are so powerful than Apple’s iPhone.
But again, the question is, why do they have something different?
Why a brand name like Apple is so iconic for people when they hear this brand?
From my own experience, I got an iPhone that I use now, and when my friend or someone saw it, they say…
“Oh, iPhone huh…”
So this is what happens for the brand that is so iconic like Apple when people hear it not because there is something magical or talented people work for them In fact, Apple Inc. fail a lot when it was first established as a company back in their early days when you look the history of it.
They are so iconic because they Think, Act, and Communicate that starts with WHY, and when they are clear about their WHY, they figure out HOW consistently and the result is they have a product that is different than anyone else.
This is why their WHAT is, they are The Most Valuable Company in the World.
I hope someday I Inspire you, and together, we Inspire other people.
Mark Tacastacas 
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