WHY is your purpose.
Then the question is HOW to prove your WHY?
Apple is the best example of this.
Think about Apple, The most valuable company in the world, they have a WHY which is To Challenge the status-quo on Thinking Differently.
HOW?
By making simple-to-use products, beautifully design, and user-friendly.
This is what happens when iPhone, Macbook, and iPad show up.
The HOW requires consistency to prove it.
If the HOW didn’t relate with your WHY, there is no consistency and discipline.
I hope someday I Inspire you, and together, we Inspire other people.
Mark Tacastacas 
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