This is the term used by Seth Godin.
What he means about this is, Who is your Smallest Viable Audience?
Because not all people like what you have but If it will Love by a Few, that is enough.
This is why we can’t please everyone.
But If you have 1000 true fans, and are busy enough to make the next thing, that’s enough to make a living as an Artist.
Because If you have 1000 true fans that they themselves are eager to know and share what you gonna do next, that is enough.
Remember we can’t please everyone.
Mark Tacastacas 
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