It means that you work on your craft whether it is art, book, or films.
Your craft must serve those people who you know and whose for it.
You ignore the majority of the mass media because your craft is not for everyone.
If you promote it for the majority of mass media, they will ignore you.
You find those people who desperately care about your work, and ship that to them consistently.
And when they are delighted about it and care, they will tell their friends without asking them.
That’s called your craft, idea, product, or services spread.
I hope someday I inspire you, and together, we inspire other people.
Mark Tacastacas 
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